It is difficult for many designers to actively seek out and acquire clients.
In this article, we will be looking at ways to build a successful and effective marketing strategy for your design career.
If this is something you desperately want to learn, stay tuned till the end.
Online portfolio
The most important thing a designer can do to advance their career is to create an online portfolio.
This is going to be the space where you will be showcasing your work, past client details, customer reviews, etc.
Keep your website up to date by adding a blog where you can discuss your projects and designs. This has the potential to attract clients from search engine results while doing research online
Email marketing
Email marketing is a wonderful way to build an online community. You can frequently send them emails talking about your latest design, sharing reviews of your delighted customers.
This will boost your credibility and you could establish yourself as a brand.
For launching an email campaign, you need to build an email list first. Email look up tools are a amazing approach to get this job done pretty quickly.
If your target audience is working professionally, you need to find their professional email address.
Are you not sure how to find emails from LinkedIn? Do not worry, here is how you could do that.
How to find emails from LinkedIn?
GetEmail.io is a well-known and popularly growing email finder tool for LinkedIn application.
You can install the GetEmail.io extension for LinkedIn and download anyone’s email address associated with their LinkedIn profile.
Email lookup tool is also referred to as an email search tool and there are plenty of tools available out there. You can check the efficiency of all the tools by using the free version.
So that was a useful tip, right?
The more people you have on your email list, the easier it will be to send content to them based on their interests and where they are in the purchasing process.
In order to avoid frustrating potential customers by sending them pointless information, it is advised to segment your mailing lists.
Join design forums and community
As a designer, it is essential that you are active in online communities and forums falling under your niche.
Engage with other members in the community by answering questions raised by them and taking suggestions from them.
Most importantly, remember to add a link to your website by giving a hyperlink to an anchor text. This will help you in SEO (Search Engine Optimization) aspects and drive traffic to your website.
Build your network creatively
You, as a designer, must stay up to date with the latest trends in the design industry. Besides the online channels, you could engage with other designers by attending local events.
You could enhance your exposure by interacting with your community designers.
Referrals and reviews
People rely more on personal recommendations from friends and family than they do on advertisements.
They are well aware that businesses will only speak well of themselves.
However, the opinions of customers who have had positive experiences carry significantly more weight.
Client referrals are more likely to come your way if you put your efforts into providing excellent service.
When you have customers who are pleased with your services, contact them, and ask if they are willing to provide referrals or reviews.
Concluding thoughts
By applying these strategies and a bit of determination, you could grow as a designer in the global market and attract a steady stream of clients.
